What You Need To Know About SEO, Pt. 2
March 25, 2009
Previous Sections…
Part 1: What You Need to Know About SEO
Resuming our discussion on SEO, the question is “Does SEO really matter?” If you’re creating a personal site for friends and family probably not, but then you’re also probably not reading this blog. For anyone who cares about being found online, SEO matters. However, like a lot of things it is the topic du jour (along with Social Media) that will eventually become a regular part of how you manage your website rather than a specialty. Processes will become more automated and the competition for traffic more abundant. But if you want to be found online making sure that your site is friendly to the search engines which will be largely responsible for driving people there is a worthwhile undertaking. More importantly it puts you ahead of the majority of people who won’t bother with SEO and puts you in the running with those who do.
Another reason SEO matters is because it is largely a business intelligence issue if done well, which is why professionals (upcoming post) will help. The mechanics of SEO are frequently not that hard, but like all tools, when put in the hands of someone who really knows how to use them, they become much more powerful. The business intelligence of SEO comes from knowing your website and it’s visitors and applying and what you know (which is always changing and evolving) to your SEO. On that note, when I say “knowing” I really mean “knowing” not guessing, not intuition. I’m referring to solid analytics and analysis which lead to rational, informed decision making about optimizing your site. The long and the short of it is, if you want to be found online, SEO matters and doing it right is as important as doing it to begin with.
Up Next…”What Should I Expect From SEO?”
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Comments
Got something to say?